FONT ANALYSIS.

» In todays lesson we looked at the denotations and connotations of fonts.

-Denotation;

(first level of signification)

what an image actually shows and what is immediately apparent.

-Connotation;

(second level of signification)

linking the object with other sings and looking at it in full detail.

-The image below shows/denotates a phone, but looking at connotation, it shows that that it might belong to a teenager, most probably a girl as it has a pink case on it.

-Following on from this, we looked at a film poster, for Avatar and analysed it, looking at the denotations and connotations.

-We found out the name of the font used in the Avatar poster, which was 'Papyrus'. We then came up with the connotations for the font:
-egyptian 
-rusty
-culture
-trees
-scratchy
-chipped 
-lack of technology
-tribal
-man-made
-alien-like
-the desert
-nature

-We then looked at other examples where the font is used..

 -on food packaging.

-in films.

» When designing our title sequence, we need to think about what type of font we want to use. There are two types of font:

-Serif; the extra little detail at the end of each stroke of every letter, such as 'Times' and 'Courier.'

-Sans Serif; modern, more friendly and informal fonts, such as 'Arial' and 'Comic Sans.'

» After learning about denotaion and connotaion as well as serif and sans serif, we then got put into groups and was given a thriller poster to analyse. We done 'Prom Night.'

-we came up with a few ideas about the denotations and connotations when looking at the poster:
-The colour red gives the connotaion of; evil, blood, horror, violence, danger, which gives the audience a feel that the film much be a thriller/horror film.
-The font is a serif font, 'Tragen'. The sharp edges of each letter connotates sharp objects such as knives. This could represent the violence and possibly murder that may happen in the film.
-The title of the film is all in capitals. Capitals are often used in text to represent someone shouting/screaming, this matches with the image of the woman in the background screaming or shouting.
-The font has a sort of glowing effect and looks like it was smudged, we suggested that this may represent smudged blood, this also helps to show that it is a thriller/horror film.